Advertising

A near semester-long project for my senior-level advertising class. We were tasked with the challenge of taking a lesser-known brand and creating a massive campaign in order to portray their company in a new, reinvigorated light. For this project, I reimagined a little-known Japanese gaming company and conceived a starting campaign for the west.

The last project from my senior-level advertising class,  this assignment had us redesign a famous movie logo and poster using only stylized typography. Always wanting a challenge, I

designed the new logo incorporating the image 

of the eponymous castle from the famous 

animated film into the text itself!

A mini poster campaign from a high-level advertising class. This series highlights an electronic music concert consisting of multiple different artists under one umbrella company, Monstercat. Promoting the most popular artists under the "Uncaged" label, pictures of the artists are shown alongside their personas from various music videos.

A printed, large-scale poster advertisement from 

a high-level advertising class. Based on a local, famous guitar string manufacturer who have 

big-name clients. This poster was constructed 

based on the brands' image, while also show-

casing the celebrities who use their products alongside the exact model of guitar they use.

Two large-scale digital boards from a high-level advertising class. This mini campaign sought to give viewers a bit of a different, mystical perspective on marine life. They both utilize the appearance of a model as a mermaid, closely interacting with the life around her, as the type of experience this aquarium is promising to customers.

A printed magazine spread/PSA from a high-level advertising class. Though for an important cause,  this ad utilizes bright, vector-based imagery mixed with exaggerated humor in order to illustrate the damaging effects of floods, eliciting a strong reaction from the viewer.

(This project even comes with two different endings!)

A printed poster advertisement for an original brand created for a high-level advertising class. This project utilizes fun, colorful imagery to portray a product like sparkling water as an equivalent to soda, providing  a similar product atmosphere and taste. modeled after  pop art and vector-based advertising.