As one of the world's largest aquariums, the classmates in my group and I came up with an immersive campaign in order to draw visual parallels to the interactive nature
that one experiences in relation to life at
an aquarium.
For my part of the campaign, I manipulated pictures of my classmate, (who is a model),
look at home amongst the creatures that
make up the Georgia Aquarium.
Vertical electronic billboard, model is more prominent in the image, notable
sea creatures make up the space around her, bursting with life. Bold, bright
letters with contrasting emphasis on "reality" provides a major focal point.
Horizontal electronic board, more focus is placed on the life around the model,
bringing emphasis to the whale sharks in the background, the only two sharks
of their kind in captivity in the world.
This advertising campaign was created for the sole purpose of testing creative
abilities and ideas in a group-oriented setting for a potential ad campaign,
NOT an official commission for profit for the Georgia Aquarium.
Photos in campaign used with permission by model Raquel.