A Remake of one of my oldest works from just starting out in my degree to now being
a standout piece that culminates the techniques gathered from my 4 years in college. This project projects the brand of Weelicious as one that makes cooking healthy meals colorful and fun for families.
View the whole book here:
https://publizr.com/themelrosegallery/mmorris-book-single-spreads-smaller-size
The Magazine and Poster ads were originally part of the base project and featured a similar style as the finished re-do. It shows off photo-details of the food in an analogous, warm color scheme giving off a cozy and inviting atmosphere.
I decided to add onto the ads, creating web banners in order to test the campaign's ability to maintain consistency in brand communication between two mediums.
This project was created from an assignment to demonstrate capability with textual layout and image placement initially as a practice assignment from college, NOT for profit as a commission.
Weelicious is an independent chef's brand created by Catherine McCord .